Fashion Designers Are Obsessed With 18th-Century Style — Here’s Why

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Fashion is going back in time, a long way back. The 18th century is inspiring top designers, and the results are bold, gorgeous, and hard to ignore.
People were watching intently as Jonathan Anderson made his first appearance at Dior. He didn’t let anyone down. His collection had military-style jackets, padded hips, and a helmet that looked like it was from the 1700s. It was dramatic, imaginative, and not like anything else that had been seen in a long time.

He wasn’t by himself. Catherine Holstein, a designer for Khaite, played with structured, stiff bodices. Simone Rocha produced a romantic style with lowered waistlines and lush fabrics. Nicolas Ghesquière even used a historic royal chamber in the Louvre in Paris to show off his spring Louis Vuitton collection. The fashion world made it obvious that old is the new new.

What is Rococo?


Rococo is the style that this fashion trend comes from. It began in France in the 1700s and was notorious for being too much, showy, and detailed. There are huge skirts, lace, ribbons, and a lot of embroidery. Back then, it was seen as rebellious. It didn’t look as rigorous and serious as the things that came before it.

That same spirit of defying the rules feels new again now. Designers are sick of clothes that are plain and simple. They want clothes that take up space in terms of shape, color, and significance.

TV Is Also a Part
This trend isn’t simply being pushed by the runways. People enjoy historical fashion now that shows like Bridgerton and The Gilded Age are on TV. People are interested in the romance and beauty of the past.


Also, Sofia Coppola’s movie Marie Antoinette turns 20 years old this year. The movie showed Rococo fashion in a fun and beautiful way. Even a brief snap of a pair of sneakers among all those expensive dresses became famous.

Designers Say Something
Meruert Tolegen, a designer from New York, goes to institutions like the Metropolitan Museum of Art and the Frick Collection to look at antique clothes and paintings. She can’t believe how hard it is to make those clothes.


“They’re hard to figure out how they made,” she says, “but they make me love detailed embroidery and beading.” She doesn’t mean that ladies should wear huge skirts to run their daily errands. Instead, she takes those old notions and makes them into clothes that a modern woman would like to wear.

Erdem Moralıoğlu, a designer, agrees. A 19th-century artist who thought she had once resided at the French royal court inspired his spring 2026 collection. He thinks that women look strong when they wear clothes that are well-made and detailed. In a world when fashion has become quite simplistic, something that is rich and well-made shines out.

Fashion changes over time. It’s evident that more is more right now, and the 1700s are quite fashionable right now.

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