By Three years ago, Alix Earle was a student at the University of Miami and made successful TikTok videos. She is worth roughly $20 million now that she is 25. She has her own podcast, a Netflix show coming out shortly, and almost 15 million people follow her on social media. People like her because she is honest and upfront about her life, even when she talks about how she deals with acne.
Alix had outbreaks for years and used the severe acne treatment Accutane three times. She then decided to start her own skincare line. Reale Actives is the name of the product, and it is developed for those with skin that is prone to acne. Next week, the brand will be available at RealeActives.com. It has four items: a balm for cleaning, a gel for cleaning, a moisturizer, and a serum with mandelic acid. The serum comes in a bright silver bottle, while the other products come in soft green bottles. Alix remarked, “When you have bad acne, skincare doesn’t feel fun.” They are meant to look good in your bathroom without looking like medicine. “I could never just grab any popular item at Sephora because I was worried it would make my skin worse.” I hope this brand changes it for other folks.
Alix realizes that her products won’t work for everyone with acne, and that’s fine. The theme of her brand is “The real you is the perfect you.” She wants people to love and appreciate their skin, even if it has acne, redness, or an uneven texture. She added, “The moment I really accepted my skin was often when I started to see the most improvement.”
Her First Memory of Beauty
Alix became interested in beauty when she was in middle school. She was a dancer and liked to try out different inexpensive makeup. But she also started to have pimples at the same period. Her mom helped her cover up her complexion before school, but she kept getting in problems because she went to a Catholic school where cosmetics wasn’t allowed.
What Happened to Her While Taking Accutane
Alix’s acne began in middle school, and she tried a lot of various medicines, creams, and doctors to get rid of it. For a while, nothing seemed to work. She constantly compared her skin to her classmates’ in high school and felt horrible about herself.
Her acne got a lot worse when she entered college. She had terrible cystic acne on her face and neck. A doctor told me to take Accutane. It was scary because it is a strong drug that can have a lot of bad effects. She had to start it again in her senior year after going on and off it twice. It was hard for her to go through the process because she had to have a blood test every month. She started creating movies online about her experience because she was tired. That choice helped her start her profession.
Why She Started Reale Actives
Alix knew she wanted to establish her own business after college. It was surprising that she didn’t even appreciate skincare back then. But she figured out that there was a problem: people with bad acne don’t have access to fun, trendy goods that actually help. She used to utilize prescription drugs that came in plain, medical-looking bottles. She wanted to combine outstanding formulae with elegant packaging, which she wishes had been around when she was younger.
What she says to those with acne
Alix’s best advice is to be patient. “Even with the greatest products, your skin won’t get better overnight. Learn to love the skin you have. She also argues that it’s vital to live your life and not stop doing things you enjoy just because of your complexion.
Her Favorite Thing
The mandelic acid serum is her favorite from the series. Even though she hadn’t heard much about mandelic acid previously, it significantly benefited her skin. She thinks it doesn’t get as much attention as other acne-fighting chemicals, such salicylic acid.
Little Things That Help
Alix also does little things every day to help her skin, like washing her makeup brushes, changing her pillowcase every few days, and taking care of her mental health. But she is honest that her skin sometimes breaks out no matter what she does. That’s just how things are for her.
What’s Next Alix is completely focused on making Reale Actives bigger. She has offices in Los Angeles and is enthusiastic to establish a community around the brand. “I’ve been keeping this a secret for a while,” she remarked. “It’s going to be a lot of fun to finally tell everyone.”